the challenge
Simplii had a problem that they knew well. The challenge? They didn’t know their solution.

Already a successful brand, Simplii realized they needed to soften their tone and modernize their visualizes in order to overcome their competition. Against a breakneck speed timeline (and a brand new Simplii team), I led creation for 30+ pages of net-new and optimized content.

the solution

Working closely with creative directors and UX experts, I interviewed product owners, legal and compliance, and financial SMEs to develop compliant, consistent, and accurate copy. I led review cycles of my content with corresponding teams, tracking feedback and assignees against a high-speed timeline. Collectively, I created:

• Interview guides for SMEs

• Content outlines

• Product pages

• Brand experience pages

• Navigational and SEO copy

the outcome

The result was an overhauled site that the Simplii team was able to hand off to the development teams and launch into their new brand experience.