the challenge

Boeing had a thoroughly comprehensive training program, but an audience that lacked awareness. It needed a strong story to convert that awareness into loyalty.

the process

Working closely with UI and strategy, our team created a messaging architecture that could flex on multiple platforms. My role on this project included:

• developed concepts and pitched winning ideas to clients

• supported the creation of messaging matrix and audience segmentation

• creating a strong narrative throughout landing pages, emails, and programmatic assets

the outcome

brought impressive measurable results for in-platform targeting and retargeting rates on LinkedIn and StackAdapt

• 100% quality lead rate

• 9.7m impressions, leading to 44.5K and 0.46% CTR across channels